How Should Agents Approach New Tech Purchases?

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In today’s market, smartphones are the lifelines for real estate professionals while conducting and managing their day-to-day business. With our vast growth and rapid change in technology, mobile phones quickly become outdated. So how do agents know when and how to effectively swap out their current models for the next gen? And moreover, what emerging tech should they consider adding to their arsenal to continue to advance in the industry?

Agents who have had their iPhones or Androids for a few years at this point may be amazed by the technological advancements for smartphones that have come over the last few years. There are now so many more features, both in terms of apps and built-in hardware that it makes a smartphone purchase decision a little more complicated, but often necessary, according to Popular Science. Generally speaking, those who have had Android devices or iPhones may want to stick with what they’re used to, but those looking to make the switch have a lot to consider.

Comparing the options
It is not always easy for agents to go from one type of device to the other, but some agents can benefit from a change if need be. For instance, those who really give their phones a workout might need a stronger battery and a greater processor speed, while others might prefer higher-resolution screens or better cameras. Moreover, price is likely to be a factor as well, and what an agent has to pay for a new smartphone can vary widely based on a number of factors, including the kinds of upgrade incentives their service providers offer.

It might also be a good idea for agents to consider when they buy their smartphones. All new iPhones and some Android models are often released in the early autumn; therefore agents would benefit by waiting to upgrade their device during that time year.

Of course, when considering any such switch, it’s important to do as much research as possible to determine exactly which next-gen smartphone will meet an agent’s needs most effectively.

It’s not just hardware
Of course, agents rely on technology for a lot more than just what their smartphones provide, and as such it’s important to regularly examine emerging software options that can help them get ahead as well, according to Fit Small Business. There are plenty of options out there that can help agents on multiple fronts: everything from lead generation and client relationship management to handling electronic signatures during the real estate sales process and building and maintaining a website.

It is also important to consider the budget they may have for such an option, whether it’s a monthly subscription payment for a specific type of software service, or the up-front cost of a more sizable one-time purchase. In either event, it’s also vital to weigh what kind of return on investment the software option is likely to provide. If it’s something that could pay for itself within a few months or a year, it’s probably a smart move for agents to adopt it.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.

How Can Agents Can Improve Their Personal Brands?

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The benefit of a great personal brand is that when a potential client thinks of an agent, a number of great qualities instantly come to mind. Many real estate professionals often wonder how they can maximize their chances for a strong, positive standing in their local markets. Fortunately, there are a number of methods that can help any agent stand out.

Any agent knows that adding a bit of a personal touch can go a long way with current or prospective clients, but what some may not always think of is that the world of social media truly allows for more flexibility here, according to Brand 24. When agents get “Likes” or add clients as friends on various platforms, they instantly gain access to knowledge about those people that can really help them connect on more than a professional level. Having the same alma mater or hobbies to discuss throughout the real estate sales process can help people feel just a little better about the working relationship.

What else can you do online?
In addition, it’s wise to regularly check Facebook, Yelp and other sites where users can leave reviews, because even if one or two may be negative, it’s always good to get some constructive criticism and perhaps be a little proactive about addressing whatever concerns people may raise on these platforms. The more responsive agents are to comments, regardless of whether the person is satisfied, the better they’re likely to look.

It might also be wise for agents to make sure their branding across all platforms – website, Twitter, Facebook, etc. – is uniform and consistent, and that contact information is easy to find. That way, when clients seek out certain information they may need, they know they won’t have to look too hard, or wait too long for a response.

What about a re-brand?
Agents may decide they want to change the look of their websites, get a little more active online, or simply mix things up for a new buying or selling season. With this in mind, it’s sometimes important to start fresh, just like an agent would if they were first starting out. When doing so agents may want to begin by considering what their goals are for this new campaign, and in their business as a whole, according to Real Estate Express.

Identifying what qualities an agent may have that helps them stand out from the crowd, and what could potentially use a bit of a tweak, is a good jumping-off point. Then it’s important to consider what more can be done to really make those qualities stand out, if it’s not already being done.

Seasoned agents can get more creative with these ideas, since they know the ins and outs of the business so well, and use that new motivation to really make an impact – both for the present and the long term – as the shopping season goes on.

Brought to you by HMS Home Warranty.  HMS is an industry leader with over 30 years of creating success for clients and providing peace of mind for customers.  To learn more click www.hmsnational.com.