As the spring buying season arrives, real estate professionals often find the demands on their time and attention pulling them in a number of different directions. However, staying focused on the task at hand – that is to say, facilitating real estate sales – is not only vital for their business, but also for helping buyers and sellers through what can sometimes be a stressful process.
There are a number of worries that can arise during the sales process, no matter which side of it they happen to be on. Consequently, agents would be wise to prepare their clients for any number of eventualities that might arise.
How to help sellers
One of the biggest aspects of the sales process that can be problematic for sellers – is pricing a home, according to Excel Real Estate Experts. Agents typically have plenty of experience with pricing in the marketplace, while most homeowners understandably do not. Therefore, agents would do well to take the time to explain how they have valued a home and why, not only setting a price point but also talking about the impact that outside issues can have a property’s price.
It might also be wise to set both a realistic aspirational price and a fallback position that will still allow homeowners to come out ahead. Those who don’t have much experience selling a property may not know everything that goes into asking prices, but experienced agents who can assuage their concerns and help them to better understand the ins and outs of proper pricing are most likely to have success and reduce their selling clients’ stress levels.
How to help buyers
The good news for sellers is that demand for properties in many markets is so high that some homes may appear to sell themselves. On the flip side of that, is that buying clients will likely have to face bidding wars for the properties they want, according to Atlantic Bay Mortgage Group. However, agents can help to reduce stress for these shoppers as well, by carefully explaining how the process typically proceeds and what they can do to best prepare themselves for each step of the way.
The first aspect of preparation for buyers is to understand the maximum amount they will be able to pay, and agents along with a trusted mortgage professional may be able to help them get a better understanding of what affordability means for them. Agents should probably also keep in mind that while the sales process is old hat for them, it’s not always the case for many buyers and sellers. As such, a little empathy and a good amount of advice can go a long way for all involved.
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