HUFF Marketing Department’s addiction to Everything But The House

Have you heard about the latest online auction craze that started in the Cincinnati area, Everything But The House? Well, their name pretty much sums it all up. EBTH and HUFF Realty have a lot in common, which is probably why we decided to partner up! Both are local, family driven businesses.

Everything But The House has a simple concept: Individuals selling their home can go to the company to sell every single item in their home conveniently.

Staff then place photos of the items online for bidders to view, starting every item at a $1 bid. But that’s not to say there aren’t some great finds on the website: A 2004 Major League Baseball World Series ring once went for $89,000, and a signed Andy Warhol screen print once sold for $17,400.

The company hosts around 65 to 75 sales each month, bringing in nearly 550,000 unique visitors to Everything But The House’s website, Jon Nielsen said. Three months ago, the website received 250,000 visitors.

Brothers Andy and Jon Nielsen joined this rapidly-growing online estate sale business in 2012 after Jacquie Denny and Brian Graves founded it in 2008.

EBTH is rapidly expanding. In November, the company raised $13 million from venture capital groups and investors to support the company’s growth plans, and since the beginning of the year, the company has expanded its service in eight additional areas – Atlanta; Southwest Florida; Washington, D.C.; Dallas; Denver; Chicago; Boston; and Los Angeles.

An average estate sale brings in $7,500 nationally, Andy Nielsen said. Everything But The House’s average is just shy of $30,000.

In 2008, the company generated $700,000 in sales. Last year, sales reached nearly $14 million, the company says.

In 2011, the startup had 19 staff members. Last year, it had 250 employees.

This is just the beginning, Denny and the Nielsen brothers say. Moving forward, the company wants to partner with national real estate companies, brokers, moving companies and storage companies to get the word out about Everything But The House.

And by 2018, the company wants to reach 50 markets.

“Whether you’re four hours from Cincinnati or 20 hours from Cincinnati, this need is there,” Andy Nielsen said. “There are clients we can help tremendously.”

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